The content-light pages of your website hold prime real estate for great copy. Everything from your contact page to your 404 error page can be optimized to capture your reader’s attention. Learn how to turn a 404 error page from a lost website visitor into a potential buyer.
Stories don’t have to be long. In fact, some of the most powerful storytelling comes in just a few words or a short phrase. Micro stories are a powerful way to express an emotion, convey a concept, and capture your audience’s interest to learn more.
Creating content is time consuming. No doubt about that. Sometimes, you simply don’t have the ideas, time, or headspace to create content from scratch. Repurposing and recycling content is a great way to save time as well as capitalize on the topics your audience loves most — and keep it fresh!
In 2018 I made a promise to always provide unlimited revisions on my copywriting projects. Offering unlimited revisions could mean that I'm getting thousands of requests for changes, but I usually only receive a handful. Why? Because I've cultivated a process that allows me to truly get to know my clients, their business, and their brand before I write a single word of copy for them.
As a copywriter, I combine marketing science with the art of branding. I pride myself on emulating the voice and tone of my client’s, so I can translate what’s in their heart’s to the page — or screen. I’ve honed my system down to 3-step process, and it’s all about the client.
The cobbler was too busy to cobble shoes for his own children. While cobbling may be an art of the past, entrepreneurs are now the modern-day proverbial cobblers. Are you neglecting your own specialty? Discover 5 symptoms that you’re suffering from Cobbler’s Children Syndrome — especially when it comes to your content.
Writing and design might seems like to separate ends of teeter-totter, but they work together to create a fun experience! These 4 design tips will help your copy come to life, so you can turn those random strangers into readers into a brand loyal super fans.
Writer’s block is nothing more than fear rearing its ugly head. There are a lot of ways to work around that fear to get back to writing, but it’s all temporary. There’s only one surefire way to slay writer’s block for good, and that’s to work through the fear. Name it, identify it, and work through it — so you can get back to writing.
Creating content takes time. A lot of it. Even when you have a stellar content strategy, you can get bogged down by language and finding the right words to connect with your readers. Cut your writing time in half by starting with a new way of outlining your content and at a word bank in case you get stuck.