language

Why You Should Tell Micro Stories in Your Copy

Stories don’t have to be long. In fact, some of the most powerful storytelling comes in just a few words or a short phrase. Micro stories are a powerful way to express an emotion, convey a concept, and capture your audience’s interest to learn more.

How I Can Provide Unlimited Revisions On Every Single Copywriting Project

In 2018 I made a promise to always provide unlimited revisions on my copywriting projects. Offering unlimited revisions could mean that I'm getting thousands of requests for changes, but I usually only receive a handful. Why? Because I've cultivated a process that allows me to truly get to know my clients, their business, and their brand before I write a single word of copy for them.