In 2018 I made a promise to always provide unlimited revisions on my copywriting projects. Offering unlimited revisions could mean that I'm getting thousands of requests for changes, but I usually only receive a handful. Why? Because I've cultivated a process that allows me to truly get to know my clients, their business, and their brand before I write a single word of copy for them.
As a copywriter, I combine marketing science with the art of branding. I pride myself on emulating the voice and tone of my client’s, so I can translate what’s in their heart’s to the page — or screen. I’ve honed my system down to 3-step process, and it’s all about the client.
Creating content takes time. A lot of it. Even when you have a stellar content strategy, you can get bogged down by language and finding the right words to connect with your readers. Cut your writing time in half by starting with a new way of outlining your content and at a word bank in case you get stuck.