how to

Turn your 404 error page into a selling opportunity

The content-light pages of your website hold prime real estate for great copy. Everything from your contact page to your 404 error page can be optimized to capture your reader’s attention. Learn how to turn a 404 error page from a lost website visitor into a potential buyer.

How to repurpose and recycle content (without repeating yourself)

Creating content is time consuming. No doubt about that. Sometimes, you simply don’t have the ideas, time, or headspace to create content from scratch. Repurposing and recycling content is a great way to save time as well as capitalize on the topics your audience loves most — and keep it fresh!