copywriting

How to get paid without fucking up your client relationship

Not getting paid is the bane of every business owner’s existence. You want to get your money, but you don’t want to ruin your relationship with your client. Get the exact language you can use to chase payments and make your client excited to pay you.

How to list prices on your website to get more high-paying clients

Yes, including your prices on your website is a good idea. It can help you attract better, higher-paying clients. Learn why it’s beneficial and how to structure your pricing page for maximum impact.

Turn your 404 error page into a selling opportunity

The content-light pages of your website hold prime real estate for great copy. Everything from your contact page to your 404 error page can be optimized to capture your reader’s attention. Learn how to turn a 404 error page from a lost website visitor into a potential buyer.

Why you should tell micro stories in your copy

Stories don’t have to be long. In fact, some of the most powerful storytelling comes in just a few words or a short phrase. Micro stories are a powerful way to express an emotion, convey a concept, and capture your audience’s interest to learn more.

How I can provide unlimited revisions on every single copywriting project

In 2018 I made a promise to always provide unlimited revisions on my copywriting projects. Offering unlimited revisions could mean that I'm getting thousands of requests for changes, but I usually only receive a handful. Why? Because I've cultivated a process that allows me to truly get to know my clients, their business, and their brand before I write a single word of copy for them.

How I write in your brand's voice in just 3 steps

As a copywriter, I combine marketing science with the art of branding. I pride myself on emulating the voice and tone of my client’s, so I can translate what’s in their heart’s to the page — or screen. I’ve honed my system down to 3-step process, and it’s all about the client.

Are you suffering from Cobbler’s Children Syndrome?

The cobbler was too busy to cobble shoes for his own children. While cobbling may be an art of the past, entrepreneurs are now the modern-day proverbial cobblers. Are you neglecting your own specialty? Discover 5 symptoms that you’re suffering from Cobbler’s Children Syndrome — especially when it comes to your content.

4 design tips to improve your copywriting immediately

Writing and design might seems like to separate ends of teeter-totter, but they work together to create a fun experience! These 4 design tips will help your copy come to life, so you can turn those random strangers into readers into a brand loyal super fans.