business goals

How to list prices on your website to get more high-paying clients

Yes, including your prices on your website is a good idea. It can help you attract better, higher-paying clients. Learn why it’s beneficial and how to structure your pricing page for maximum impact.

Turn your 404 error page into a selling opportunity

The content-light pages of your website hold prime real estate for great copy. Everything from your contact page to your 404 error page can be optimized to capture your reader’s attention. Learn how to turn a 404 error page from a lost website visitor into a potential buyer.

How to repurpose and recycle content (without repeating yourself)

Creating content is time consuming. No doubt about that. Sometimes, you simply don’t have the ideas, time, or headspace to create content from scratch. Repurposing and recycling content is a great way to save time as well as capitalize on the topics your audience loves most — and keep it fresh!

How I write in your brand's voice in just 3 steps

As a copywriter, I combine marketing science with the art of branding. I pride myself on emulating the voice and tone of my client’s, so I can translate what’s in their heart’s to the page — or screen. I’ve honed my system down to 3-step process, and it’s all about the client.