My secret to providing unlimited revisions on every single project
I work with a lot of solopreneurs and personal brands, which means everything I create for these clients needs to sound exactly like them.
Actually, it should sound even better.
I’ve found that customization in my process is the key to emulating their voice and creating content they fall in love with.
That’s why I start every project by really getting to know my client’s personality, brand, and business goals.
Of course, perfection doesn’t exist.
And in order to improve my own work, I need to get their feedback on the content I've copy I’ve written for them.
Which is why, like most copywriters, I include revisions in all client projects.
But I took that up a notch.
I offer unlimited revisions for two weeks on every project I work on.
Blog posts, email newsletters, sales landing pages, you name it!
That means from the day I deliver a piece of copy, my clients can make hundreds or even thousands of revision requests, which I will turn around within just a couple business days.
You might be thinking that’s pretty unsustainable, and it probably won’t last for long.
Well, it might surprise you to learn that I'm usually only asked to make about a handful of revisions… if any at all!
It’s because of the time I take to understand my clients and their business.
I know my clients like the back of my hand
This isn’t just my process, it is also my personality. I choose clients because I believe in what they have to offer.
Because I can see the passion they put into their business.
Because I recognize the value they provide to their clients.
Because I'm excited by what excites them.
These are entrepreneurs and brands and thought leaders and business owners who have a mission in their heart.
I work with clients who are dreaming big, working to make meaningful change for their audience, and are intentional about making an impact.
Our communications are part business, part personal, and downright fun.
I get to know my clients as people and as business owners, because (spoiler!) they’re both.
Personal branding is all about presenting yourself as you are to the world. If being yourself is part of how you attract clients, then I need to get to know the real you.
That’s the only way I can write copy that attracts your ideal client.
How I deliver on my unlimited revisions promise
I’ve talked about my process for new clients before, but I know I won’t need to stress about a million and half revisions coming my way because of the work I put in before I write a single line.
I want the first draft to delight my clients, and the last draft to thrill them.
That’s why I spend time stalking my clients online before I ever put pen to paper — or rather, fingertips to keyboard.
I consume just about everything they’ve put out onto the internet, so I can get to know how they write, what they talk about, and when they inject humor, where they let their personality shine.
Then: I dig deeper.
I ask for the unpublished stuff: the content that they only share with their clients or simply created for themselves.
I want to know how they frame their ideas for other audiences and how that changes their language.
Then: I dig even deeper.
I ask them to complete a questionnaire that asks tough questions about why they make certain business decisions, how they chose their target audience, and what they really want to accomplish with their content.
Only then do I start writing.
I’ve cultivated this process because it works for me and my clients.
And it’s also why I have no problem promising 2 weeks of unlimited revisions, and then delivering on that promise.
My goal in every project is to ensure my clients are beyond stoked with the final result.
By taking the time at the beginning to get to know a new client and keeping her in mind at every stage in the writing process, I can deliver work knowing the revisions will be minimal.
Sounds like a win-win to me!
Curious is my process will work for your business? Send me a message and let’s talk about doing a mini project together!